Fay Review: A Dietitian for $0 a Session, Because Your Insurance Probably Already Covers One
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Guides13 min readAugust 11, 2026

Fay Review: A Dietitian for $0 a Session, Because Your Insurance Probably Already Covers One

Fay connects you with board-certified registered dietitians, as low as $0 per session with insurance, across a network of 700+ RDs accepting most major plans. The covered benefit is real and widely unused.

By Med Consumer Watch Team
Fay is a nationwide network of board-certified registered dietitians delivering nutrition counselling by telehealth, covering weight management, chronic conditions, gut health and more. Verified from its own pages: 700+ registered dietitians, "as low as $0/session with insurance", a rating of 4.96 across 5,000 ratings with 100,000+ members, an insurance estimate tool, a cash-pay option, and acceptance of a long list of plans including Aetna, Anthem, Blue Cross Blue Shield and its regional plans, Carefirst, Cigna, Empire, Florida Blue, Highmark, Horizon, Independence Blue Cross, Optum, Oxford, Regence, United Healthcare and UMR. The headline is not a discount gimmick. It reflects something most people genuinely do not know: medical nutrition therapy from a registered dietitian is a covered benefit on a great many US insurance plans, and a large share of the people entitled to it have never used it. That makes this one of the more straightforwardly useful services we have reviewed. The value here is not the platform — it is that the platform makes an existing benefit easy to claim. This review contains affiliate links and we may earn a commission if you buy through them. The assessment is our own. Verified against Fay's own pages on August 11, 2026. Informational only — not medical advice.

The covered benefit most people never claim

This section is worth reading whether or not you use this particular service. Registered dietitian visits are frequently covered, and coverage comes from several directions: Preventive services under the Affordable Care Act. Most non-grandfathered plans must cover certain preventive services without cost sharing — meaning no copay and no deductible. Obesity screening and behavioural counselling for adults with a BMI of 30 or above, and dietary counselling for adults at higher risk of chronic disease, sit in that category. This is the mechanism behind "$0 per session". Medical nutrition therapy (MNT) as a specific benefit. Medicare Part B covers MNT for people with diabetes or chronic kidney disease, and after a kidney transplant, when referred by a doctor. Many commercial plans cover MNT for a wider set of diagnoses. Plan-specific nutrition benefits, which vary enormously and are frequently more generous than people assume. Why almost nobody uses it. The benefit is invisible. It is not advertised by insurers, it is buried in plan documents, and most primary care appointments do not have time to mention it. The referral pathway is also unclear to most patients — many assume they need a referral when their plan does not require one. What to check, and this takes one phone call: Call the number on the back of your insurance card and ask specifically: "Is medical nutrition therapy covered under my plan? What is my cost share? How many visits per year? Do I need a referral or prior authorisation? Is telehealth covered at the same rate?" Ask about CPT codes 97802, 97803 and 97804, which are the MNT codes, and preventive counselling codes. Giving the representative the codes gets you a more precise answer than a general question. Ask whether a diagnosis is required, and if so, which ones qualify. Fay's insurance estimate tool does much of this for you, which is a genuine convenience — but confirm with your insurer directly before your first session, because the estimate is an estimate. And the honest caveat: "as low as $0" means some people pay $0. Others will have a copay, a deductible to meet first, or a plan that does not cover it. A cash-pay option is listed, and cash-pay figures around $50 to $75 appear on the site. Establish your actual number before booking.
  • Coverage route | Who it applies to | Typical cost share
  • ACA preventive services | Adults with BMI 30+; adults at higher chronic disease risk | Often $0 - no copay, no deductible
  • Medicare Part B MNT | Diabetes, chronic kidney disease, post kidney transplant | Covered with a doctor's referral
  • Commercial plan MNT benefit | Varies widely - often broader than expected | Copay or coinsurance may apply
  • Cash pay | Anyone | Around $50-$75 per session on figures seen
  • What to confirm | - | Visit limits, referral requirement, telehealth parity

Call the number on your insurance card and ask specifically about CPT codes 97802, 97803 and 97804 - the medical nutrition therapy codes - plus preventive counselling coverage, visit limits and whether telehealth is paid at the same rate. Quoting the codes gets a precise answer instead of a vague one.

What a registered dietitian actually is - and is not

This distinction matters more than almost anything else in the nutrition space, and most people have never had it explained. "Registered Dietitian" (RD) and "Registered Dietitian Nutritionist" (RDN) are legally protected credentials in the US. Holding one requires: An accredited degree — a master's degree is now required for new credentialing. A supervised practice programme of at least 1,000 hours. A national registration examination. Continuing professional education to maintain registration. State licensure in most states, with a licensing board you can check and complain to. "Nutritionist", by contrast, is unregulated in many states. In much of the US, anyone can call themselves a nutritionist with no qualification whatsoever — including someone who bought a weekend certificate online. This is the single most useful fact in this review. Fay's network is specifically board-certified registered dietitians, and that is the difference between a clinician and an enthusiast. What RDs are genuinely good at: Medical nutrition therapy for diagnosed conditions — diabetes, chronic kidney disease, coeliac disease, inflammatory bowel disease, heart disease, eating disorders. Gut health, done properly. A dietitian can run a structured low-FODMAP elimination and reintroduction for IBS, which is an evidence-based protocol that is genuinely difficult to do alone and easy to do badly. Weight management without the nonsense — including alongside GLP-1 medication, where protein intake and resistance training matter enormously for preserving lean mass, and where most people get no guidance at all. Pregnancy, paediatric feeding, and eating disorders, all of which need qualified support rather than internet advice. Sorting out what a restrictive diet is missing, which is where a lot of quiet harm accumulates. What to expect from a first session: a full history — medical, medication, dietary, lifestyle — and a plan. A dietitian who sells you supplements on the first visit is a warning sign; a dietitian who asks about your medication list and your sleep is doing the job properly.

"Nutritionist" is an unregulated title in many US states and can be used by anyone. "Registered Dietitian" and "Registered Dietitian Nutritionist" are protected credentials requiring an accredited degree, supervised practice, a national exam and, in most states, licensure. Check the credential, not the job title.

How it works, and who it suits

The process as described: enter your location and insurance, get an estimate, browse dietitians (filterable by specialism), and book. Referral pathways exist for clinicians, and an employer offering is available. Being able to choose your dietitian is a real advantage. Nutrition counselling is a relationship, and specialism matters — a dietitian who works mainly with kidney disease is not the right fit for paediatric feeding difficulties. Filtering by specialism and reading profiles beats being assigned whoever is available. Who this genuinely suits: Anyone with a diagnosed condition where diet matters — diabetes, kidney disease, coeliac, IBD, IBS, high cholesterol, hypertension, PCOS. Anyone on a GLP-1, where the risk of losing lean mass alongside fat is real and largely unaddressed. This is one of the highest-value uses right now and it is badly under-served. Anyone who has been given a diagnosis and a leaflet and told to "eat better". Anyone eating restrictively — for ethical, medical or personal reasons — who wants to know what they are missing. Anyone who has cycled through diets and wants a plan built around what they will actually do. Who should look elsewhere: Anyone in an eating disorder crisis, who needs a specialist multidisciplinary team rather than a general telehealth session. If you are struggling, the National Eating Disorders Association helpline is a starting point. Anyone wanting a prescription — dietitians do not prescribe. Anyone hoping to be told a supplement will fix it. Practical notes before booking: Confirm your dietitian is licensed in your state. Telehealth is generally regulated by the patient's location. Fay's network is nationwide; confirm for yours. Ask how many sessions your plan covers and space them sensibly — a first session plus follow-ups over months beats one appointment. Bring your medication list, recent bloods and a few days of honest food records. The quality of the first session depends almost entirely on what you bring to it. Tell your doctor you are seeing a dietitian, particularly if you take medication whose dose depends on diet — warfarin and vitamin K, diabetes medication and carbohydrate intake, and blood pressure medication and sodium are the classic three.

If you are taking a GLP-1, a dietitian is one of the highest-value things you can add and one of the least used. Protein intake and resistance training determine how much of your weight loss is fat rather than muscle, and almost nobody gets structured guidance on either.

Frequently asked questions

How much does Fay cost? As low as $0 per session with insurance, depending on your plan and whether you have met your deductible. Cash-pay figures around $50 to $75 appear on the site. Use the estimate tool, then confirm with your insurer. Is a dietitian really covered by my insurance? Often, yes. ACA preventive services cover obesity screening and behavioural counselling and dietary counselling for adults at higher chronic disease risk without cost sharing on most plans. Medicare Part B covers medical nutrition therapy for diabetes and chronic kidney disease. Many commercial plans cover more. What insurance does Fay accept? A long list including Aetna, Anthem, Blue Cross Blue Shield plans, Carefirst, Cigna, Empire, Florida Blue, Highmark, Horizon, Independence Blue Cross, Optum, Oxford, Regence, United Healthcare and UMR, plus cash pay. Do I need a referral? It depends on your plan. Ask your insurer directly — many people assume they need one when they do not. What is the difference between a dietitian and a nutritionist? Registered Dietitian is a protected credential requiring an accredited degree, supervised practice, a national exam and usually state licensure. "Nutritionist" is unregulated in many states and can be used by anyone. What can a dietitian help with? Medical nutrition therapy for diagnosed conditions, structured low-FODMAP protocols for IBS, weight management including alongside GLP-1 medication, pregnancy and paediatric feeding, and identifying gaps in restrictive diets. Can a dietitian prescribe medication? No. Dietitians do not prescribe. How many sessions do I need? More than one. A first session plus follow-ups spaced over months is far more effective than a single appointment. What should I bring to the first session? Your medication list, recent blood results, and a few days of honest food records. What if I have an eating disorder? Seek specialist multidisciplinary care rather than general nutrition telehealth. The National Eating Disorders Association helpline is a starting point.

The Bottom Line

Our rating: 9 / 10. One of the most genuinely useful services we have reviewed, largely because it makes an existing entitlement easy to claim. The core proposition is strong and honest. 700+ board-certified registered dietitians, a 4.96 rating across 5,000 ratings, acceptance of most major insurers, an estimate tool up front, and the ability to choose a dietitian by specialism rather than take whoever is assigned. The credential is the thing that matters most: Registered Dietitian is a protected title requiring an accredited degree, supervised practice, a national exam and usually state licensure — while "nutritionist" is unregulated in many states and can be used by anyone. That distinction is worth more than any feature. And the "$0 per session" headline is not marketing sleight of hand. Medical nutrition therapy and dietary counselling are covered benefits on a great many US plans — through ACA preventive services without cost sharing, through Medicare Part B for diabetes and kidney disease, and through plan-specific benefits that are frequently broader than people expect. The reason almost nobody uses it is that the benefit is invisible, not that it does not exist. The honest caveats are small. "As low as $0" means some people pay $0 — others face a copay or an unmet deductible, and cash-pay sits around $50 to $75. Confirm your own number with your insurer before booking, and ask about visit limits and whether a referral is required. Confirm your dietitian is licensed in your state, since telehealth follows the patient's location. The highest-value use right now, and the most under-served: anyone taking a GLP-1. How much of your weight loss is fat rather than muscle depends on protein intake and resistance training, and almost nobody gets structured guidance on either. Make the call to your insurer even if you do not use this service. You may already be paying for something you have never claimed. Check your coverage and browse dietitians Informational only, not medical advice. Coverage details, dietitian counts and ratings verified as published August 11, 2026 and subject to change. Insurance coverage varies by plan, state and diagnosis - confirm your cost share, visit limits, referral requirements and telehealth parity with your insurer before booking. Dietitians do not prescribe medication. Anyone experiencing an eating disorder should seek specialist multidisciplinary care.

Medical Disclaimer

This article is for informational purposes only and is not intended as medical advice. Always consult with a qualified healthcare provider before making decisions about your health or medications. Individual experiences may vary.

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